Bartles & Jaymes Wine Coolers became the #1 best-selling wine cooler by the end of the 1980s. Its popularity can be linked to their marketing strategy.
Author
Kimberly Lin
Kimberly Lin
Kimberly is a website geek and content manager. She was a teenager in the 1980s and at one point wore her hair really short like Madonna, but with a lot less mouse. Her faves of the ‘80s: INXS, Koala clip-ons, and Time Life Books Mysteries of the Unknown.