Back in the 1980s, men were still trying to find their way in the world. They were unsure of where they fit and what kind of a man they really were. Rediscovering themselves meant conquering new territory. Therefore, putting on cologne was an important step for many men. Here are some of the most popular scent from the 1980s:
Stetson was a fragrance that had been branded as a cologne with a cowboy type of scent. In the ads, Stetson aimed to market the men’s fragrance using lassos and cowboy hats. Some guys in high school might not have smelled like Stetson, as this was more commonly bought by fathers and older men.
Surprisingly enough, Stentson is still being manufactured today. The fragrance of the perfume is described by the manufacturer as woody, with a citrus spice and notes of must and bergamot.
Calvin Klein’s Obsession For Men
This is a cologne that has become very distinctive and dominant in the 1980s. Even though this was not the first fragrance that Klein launched, it was one of their most successful fragrances that they produced, and it helped them become a very important competitor in the market.
One year after the release of Obsession For Women, they released Obsession For Men, specifically in 1986. It was a very successful brand during the 80s and the brand was known for being extremely classic and minimalistic. It promoted a nice scent that is safe, versatile, and suitable for everyday wear.
Davidoff Cool Water
Davidoff Cool Water is considered a staple of the 80s and 90s. They launched the fragrance in 1988. Even people who are not familiar with perfumes are going to be able to recognize the name Davidoff Cool Water, because of its numerous advertisements at the time.
This has a very common scent, so if you want something that smells good but doesn’t make you stand out, this is a great one for you to consider. The main character of this fragrance is that it is fresh.
Drakkar Noir started operation in 1982. That fragrance became so popular that it received the best men’s fragrance award in 1985 by FiFi Award. Through heavy, masculine advertising, the brand became a household name in the 80s and 90s. This scent is described as being a sweet aroma of floral scent.
This perfume smells sweet but soft, with a hint of earthiness to it. The notes on the base were very subdued. It is not traditionally masculine, but it still fits those who are masculine the best. It was a sweet-smelling liquid that contained notes of cedar and sandalwood.
After the launches of Yves Saint Laurent’s Kouros and Chanel’s Antaeus in 1981, men’s fragrances started to become more contemporary. They no longer included elements from ancient viewpoints.
The cologne’s moods gradually improved as they benefited from the trend of physical fitness. Men became more attentive with their bodies and liked to spend time grooming themselves.
By the end of the 1980s, the market for men’s fragrance had reached a valuation of $1.5 billion. When men previously made up only 10% of all sales, now that figure is up to 40%. The owners of fragrance houses saw that there was a new opportunity for them to succeed, and they were willing to take greater creative risks, even if they came with financial risks as well.